Challenges and Priorities for Businesses during the COVID-19 Contingency

Abstract

The COVID-19 contingency has posed a challenge for both companies and the state because it has forced them to rethink organizational strategies based on the link that has been created between the business plan and public health. In the study presented below, the students of the International Logistics Engineering career who are currently carrying out their professional practices, have conducted an interview in 32 companies with the purpose of identifying the trend in decision-making when assuming the challenges and priorities to design and implement various strategies during the Covid-19 contingency.

The assessment regarding the highest level of complexity or challenge, in addition to the highest priority criteria involved in decision-making, has had its greatest impact on the strategy that seeks to solve liquidity problems in the face of contingency. Given this finding, it is essential that companies have a contingency plan to control liquidity risk, in the face of possible crisis scenarios that could arise in the future.